I believe you have to engage to a brand if you really like it. It's my third season with a sustainable fashion brand, Goodone. The creative director, Nin Castle creates sexy womenswear collections by using up-cycle fabrics. Patchwork is the key element in the label because all the garments are combination of new and recycle fabrics.Goodone's clothes are not something really exaggerated and catchy but they always show a better body shape and bring femininity to wearers. I've never brought their clothes (since they are all sexy womenswear!) but I really love their aims - bringing positive change within the fashion industry and providing creative alternative for waste reduction.
S/S 2012 is a very focus collection and Nin applies her aesthetic with silk and jersey to the latest collection. The different level of blue, purple and green remind me the colour of the ocean although Goodone doesn't design clothes with any theme. They are totally something should be in a sexy girl's daily wear list.
I always feel good when I introduce a new brand to my friends and they finally become a customer of the brand. Min Wu is one of the great example :D
left: Panel dress from main collection
right: Heart jumper from basics collection
Beside the main collection Goodone also launched a basic range in their online shop. The collection is more and more affordable but still keep the Goodone elements! GO AND BUY!
To know more about Goodone, please visit their website